BEX® is an active lifestyle brand, focused on creating the perfect balance between style, performance and functionality. Driven by innovation, the company manufactures and distributes performance sunglasses, apparel and accessories. The spirit of BEX® is best expressed by our valued customers who wear our products day in and day out as they pursue life’s every adventure.

Headquartered in the small ranching community of Logandale, Nevada (where the sun shines 300+ days a year) BEX® works diligently to provide the finest product and exceptional customer service.

BEX® sunglasses are technologically innovative, designed specifically to be lightweight and stay comfortably on your face with minimal movement. BEX® sunglasses also feature high quality polarized lenses with our proprietary NYPO® technology providing you the finest in eye protection and optimal clarity.

BEX® isn’t just another eyewear brand—it’s a commitment to uncompromising product, quality, precision fit, and relentless performance. While others chase trends and cut corners, we stay true to our roots, engineering world-class products built to last. Every pair is designed for those who demand reliability without sacrificing style. With a focus on durability, function, and integrity, we eliminate the guesswork—because when it comes to performance, second-best isn’t an option.

We stand behind the quality, materials and craftsmanship of our products.  All BEX® sunglasses are covered for one (1) year and will be replaced or repaired against manufacturer defects. However, the BEX® sunglass warranty does not cover normal wear and tear, lost, stolen, or damaged sunglasses nor does it cover scratched lenses.  CLICK HERE to visit our warranty page.

Yes! We are growing exponentially and are appreciative of all of the wonderful retail partners and consumers who have helped us along the way. BEX® is now distributed in hundreds of retail locations across the United States. BEX® is also distributed in Canada and Brazil. In addition to sunglasses, the BEX® brand has grown to include apparel, caps and accessories intended to compliment the active lifestyle.

Interested in becoming an Authorized BEX® Reseller? Learn more here.