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WHO IS A BEX ATHLETE?

When you look at a BEX athlete, what do you see? An undeniable edge. That X-factor you just can’t explain. No matter how hard you try, you can’t put your finger on ‘that thing’, you just know it’s there.

At the highest level, a BEX athlete is both aspirational and authentic, combining their extreme athleticism with a desire to help others unlock their own potential. BEX athletes are natural born leaders whose purpose is to set the bar, and continue to push themselves and others higher.

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." -Theodore Roosevelt